When it comes to makeup, we all have our favorites, but to some degree, society has told us for a long time, what we can and cannot wear. The major beauty companies have always set the pace, offering us their idea of what a traditional cosmetics palette should look like.
Not anymore, ladies; that old thinking has gone out the window. These days, makeup has become a very individual thing. Just ask Doe Deere, the CEO and founder of Lime Crime makeup. Her brand is more than lipsticks, eye shadows and eye liners. Her line features colors and strong pigments that you won’t find anywhere else, unless the competitors are duping her creations.
In an interview with Galoremag.com, Doe Deere reveals that her creativity and passion have always served her well. The Russian born businesswoman developed an early entrepreneurial spirit by selling temporary tattoos to her classmates at age 13. She had a positive and playful outward look at life and carried those assets with her when she moved to New York City four years later.
Doe Deere launched Lime Crime makeup in 2008, because in reality, she couldn’t find many choices in bright, vivid cosmetics. So, she threw all caution to the wind and followed her inner voice. She wasn’t sure that many would understand her new, fashion forward makeup brand, but she was in for a big surprise.
Young women and men, too, began flocking to the crazy-colored makeup label, obsessed with wild shades like Banana, Green and Peacock for lips. This kind of makeup allows people freedom of self-expression and definition of beauty.
Lime Crime’s newest creations are the very popular Diamond Crushers. These are incredible iridescent lip toppers that you apply over your favorite lipsticks, and then the magic begins. Just one swipe of the wand, and you appear lip-luscious in the most radiant, sparkly way. The brand offers these crushers in six shades of diamond popsicles.